Digital Fundraising Coordinator


The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Founded in 1992 by Barry C. Scheck and Peter J. Neufeld at the Benjamin N. Cardozo School of Law at Yeshiva University, the organization is now an independent nonprofit. Our work is guided by science and grounded in antiracism. Since our inception, the Innocence Project has used DNA and other scientific advancements to prove wrongful conviction. To date, we have helped to free or exonerate more than 200 people who, collectively, spent more than 3,600 years behind bars. Our efforts have led to the passage of more than 200 transformative state laws and federal reforms. Today, the Innocence Project continues to fight for freedom, drive structural change, and advance the innocence movement. To learn more, please visit


The Digital Fundraising Coordinator is a key member of the cross-functional team responsible for managing the Innocence Project’s online presence, and raising money through digital channels to support the organization’s life-changing work. Reporting to the Digital Fundraising Director, the Coordinator will support the execution of digital fundraising campaigns and projects, with the goal of continuing to grow and optimize this crucial source of revenue.

All Innocence Project employees must embrace, respect and value the rich diversity of perspectives and experience of a diverse and heterogeneous staff. We recognize and appreciate that our work is better for having varied participants and thought partners.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

While the Innocence Project has supported remote work throughout the COVID-19 pandemic, we are currently committed to a hybrid workplace with mandatory two days per week in-office. All staff are currently provided a private workspace with a closed-door for the time being.


The ideal candidate is a committed team player with excellent time management and organizational skills.
They have demonstrated skill at executing complex projects and are familiar with digital fundraising
programs and best practices.


  • Support the execution of a cross-functional digital fundraising strategy which includes email, social media, paid ads, web giving, and merchandise.
  • Manage a variety of digital projects including fundraising platform optimizations, cross-channel campaign development, email and web testing, and more.
  • Work closely with Development, Communications, and Program staff members along with outside consultants to ensure that digital fundraising projects are completed on deadline and with high quality.
  • Report on the effectiveness of digital fundraising efforts through regular data analysis and report-outs.
  • Monitor digital fundraising platforms to maintain proper data hygiene and troubleshoot any errors.
  • Manage a rigorous QA process that ensures that all public-facing projects are error-free and on-brand.
  • Assist in managing relationships with grassroots supporters, with a particular emphasis on converting and retaining monthly sustainers and cultivating peer-to-peer fundraisers.
  • Support the management of the Innocence Project web store, ensuring an optimal user experience and enhancing conversion.


  • Minimum 3-5 years of professional experience, including some experience working on digital fundraising, advocacy, or engagement programs.
  • Familiarity with digital fundraising and marketing best practices.
  • Experience writing and editing direct response appeals.
  • Working knowledge of CRMs and other digital fundraising platforms (Salesforce Marketing Cloud, Funraise, Google Analytics, etc.).
  • Experience with SMS marketing or fundraising.
  • Experience producing and analyzing reports focused on digital fundraising KPIs (response rate, conversion rate, retention rate, etc.).
  • Experience with e-commerce is a plus!


  • Superior and proven project management skills, including organization, prioritization, planning, and attention to detail.
  • Demonstrated ability to develop relationships with people including the ability to respectfully, effectively, and sensitively interact with a wide variety of people of diverse professional and cultural backgrounds.
  • Exceptional facility to interact with donors and prospective supporters in writing, over the phone, and in person about a variety of complex topics.
  • Strong interpersonal, diplomatic, and written and verbal communication skills with a strong customer service orientation.
  • Flexible, self-reflective and collaborative work style, and comfortable in an atmosphere of transition and growth.
  • Strong commitment to being part of a collegial, learning environment that is solutions-oriented and emphasizes continued professional growth.
  • Ability to handle confidential and sensitive information with discretion.
  • Capacity to solve practical problems and make sound decisions.
  • Must be able to work with groups of diverse individuals in respectful, equitable, and inclusive ways.
  • Enthusiasm for the work of the Innocence Project and for social justice, including a demonstrated commitment to public interest.
  • Shares values of equity, excellence, collaboration, humanity, integrity, respect, and accountability.


The salary for this position is highly competitive and the Innocence Project offers an excellent benefits package, including fully-paid individual health, dental and vision insurance, Flexible Spending Account, 401k plan with 6% company-match, paid disability and family care leave, adoption and fertility expense reimbursements, and company-paid transportation benefits.


The Innocence Project considers the diversity of its workforce to be vital to our organization’s success in meeting its mission. We strongly encourage applicants from all cultures, races, educational backgrounds, life experiences, socio-economic classes, sexual orientations, age, gender, and physical abilities to apply. Individuals with personal connections to the criminal legal system are strongly encouraged to apply.

As an Equal Opportunity Employer, it is our policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, national origin, age, disability, familial status, marital status, predisposing genetic characteristics, actual or perceived domestic violence victim status, unemployment status, caregiver status, or any other category protected by law. 


Please upload a cover letter expressing your interest in the role and the organization’s work, and a resume titled with your name (last name. first name. cover letter/resume). Only applications with cover letters will be considered complete applications. Information submitted through this secure site is kept confidential. Due to the large volume of applications, we are unable to give applicant updates by phone or direct email.


**Applications for this position will be considered on a rolling basis until the post is filled.** 

LOCATION: New York City 

SALARY RANGE: $33.71 – $39.66 per hour

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