Assistant Director of the Ambassadors Program and External Programs

ABOUT THE INNOCENCE PROJECT:

The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Our work is guided by science and grounded in antiracism. Since our inception, the Innocence Project has used DNA and other scientific advancements to prove wrongful conviction. To date, we have helped to free or exonerate more than 200 people who, collectively, spent more than 3,600 years behind bars. Our efforts have led to the passage of more than 200 transformative state laws and federal reforms. Today, the Innocence Project continues to fight for freedom, drive structural change, and advance the innocence movement. To learn more, please visit www.innocenceproject.org.

ABOUT THE POSITION:

The Assistant Director of Ambassadors and External Programs, will be responsible for expanding the reach and impact of two key marketing programs at the Innocence Project–the Brand Ambassadors program and the Speakers Bureau. Through outreach to influential audiences who help to drive the change we seek, both programs play an important role in growing awareness of and support for the Innocence Project and advancing its work restoring freedom to the innocent and transforming the systems that cause wrongful
convictions.

The Assistant Director of Ambassadors and External Programs will report to and work closely with the Deputy Chief Communications Officer (DCCO) to develop and implement a comprehensive marketing and engagement plan to increase the impact of the Ambassadors Program – including, deepening engagement with current and future celebrity Ambassadors – and develop a robust plan for raising the profile and reach of the Speakers Bureau. The Assistant Director of Ambassadors and External Programs will also assist the DCCO with various special projects and events. This position works closely with other members of the communications team, as well as staff across the organization and, in particular, those in the Development department.

All Innocence Project employees must embrace, respect and value the rich diversity of perspectives and experience of a diverse and heterogeneous staff. We recognize and appreciate that our work is better for having varied participants and thought partners.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

While the Innocence Project has supported remote work throughout the COVID-19 pandemic, we are currently committed to a hybrid workplace with mandatory two days per week in-office. All staff are currently provided a private workspace with a closed-door for the time being.

THE IDEAL CANDIDATE: 

The ideal candidate will be collaborative, creative, highly organized, and detail-oriented. They will be a skilled marketing strategist who is adept at building relationships with a broad cross section of people and organizations. They will have experience developing relationships with and managing celebrity clients and will possess the empathy and sensitivity required by the Innocence Project’s clients and exonerees. They will be an ideas person and a consummate team player who loves to bring diverse voices and perspectives to table.

ESSENTIAL JOB FUNCTIONS: 

Manage and Expand Celebrity Brand Ambassadors Program

  • Develop strategy to guide and strengthen all aspects of the brand Ambassadors program and ensure the program is leveraging talent in high-visibility, high-impact ways.
  • Set measurable goals and milestones for the program and the ongoing engagement of Ambassadors.
  • Create an annual calendar/plan of engagement opportunities for Ambassadors.
  • Work cross-departmentally to identify programmatic and fundraising opportunities and priorities, and create strategies for effective Ambassador engagement around those priorities.
  • Expand the reach of the existing brand Ambassadors program (composed primarily of actors, directors, authors, athletes, and musicians) to engage new, diverse audiences.
  • Strengthen relationships with current Ambassadors, encouraging more active promotion of the organization’s work, and establishing a regular cadence of communications from the IP.
  • Manage, engage and update the roster of active Ambassadors including with the development of improved tools and processes for administering the program.
  • Lead the process for engaging new Ambassadors including by researching, vetting and interviewing potential candidates for approval by IP leadership along with onboarding approved Ambassador candidates.
  • Develop protocols, best practices, expectations, guidelines and roles for Ambassadors.
  • Develop and distribute physical and digital materials needed by Brand Ambassadors to support and promote the Innocence Project at events, on social media, and in other activities.
  • Work collaboratively with other members of the Communications team as it relates to marketing, digital engagement, and media relations.
  • Work with Communications Coordinator to manage marketing content and collateral database for Ambassadors.

Speakers Bureau

  • Work closely with DCCO and Communications Coordinator to develop plans to strengthen and grow the Speakers Bureau, including proactively promoting and marketing the Speakers Bureau to key audiences in both the private and public sectors.
  • Collaborate with Communications Coordinator to develop, identify, and secure speaking opportunities to elevate institutional and programmatic priorities.
  • Work with the Communications Coordinator to help curate presentations for Speakers Bureau engagements.
  • Work with DCCO and Communications Coordinator to develop promotional materials for the website, social channels and other marketing opportunities for Speakers Bureau.

QUALIFICATIONS & EXPERIENCE:

  • Bachelor’s degree in Communications, Branding, Marketing or related field or equivalent experience.
  • At least 7 years of professional experience in related fields.
  • Experience designing, implementing and managing public education campaigns.
  • Experience working with high-profile/celebrity individuals and managing events.
  • Must be legally authorized to work in the U.S.

KEY COMPETENCIES:

  • Excellent interpersonal, diplomacy, and communication (verbal & written) skills.
  • The ability to interact effectively and sensitively with a wide variety of people from diverse professional and cultural backgrounds.
  • Strong organizational and planning skills, attention to details, with follow-through.
  • Flexible and collaborative work style, and ability to function effectively in a demanding environment and to juggle multiple tasks under pressure and deadlines.
  • Ability to grasp criminal justice issues and translate those issues into persuasive and easy-to-understand language.
  • Demonstrated reliability and initiative.
  • A familiarity and passion for the organization’s work.
  • Enthusiasm for the work of the Innocence Project and for social justice.
  • Must be able to work with groups of diverse individuals in respectful, equitable, and inclusive ways.
  • Enthusiasm for the work of the Innocence Project and for social justice, including a demonstrated commitment to public interest.
  • Shares values of equity, excellence, collaboration, humanity, integrity, respect, and accountability.

COMPENSATION, BENEFITS, AND PERKS:

The salary for this position is highly competitive and the Innocence Project offers an excellent benefits package, including fully-paid individual health, dental and vision insurance, Flexible Spending Account, 401k plan with 6% company-match, paid disability and family care leave, adoption and fertility expense reimbursements, and company-paid transportation benefits.

WORKFORCE DIVERSITY AND EQUAL OPPORTUNITY EMPLOYMENT: 

The Innocence Project considers the diversity of its workforce to be vital to our organization’s success in meeting its mission.  We strongly encourage applicants from all cultures, races, educational backgrounds, life experiences, socio-economic classes, sexual orientations, age, gender, and physical abilities to apply. Individuals with personal connections to the criminal legal system are strongly encouraged to apply.

As an Equal Opportunity Employer, it is our policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, national origin, age, disability, familial status, marital status, predisposing genetic characteristics, actual or perceived domestic violence victim status, unemployment status, caregiver status, or any other category protected by law.

APPLICATION INSTRUCTIONS:

To apply, please visit JazzHR. Upload a cover letter expressing your interest in the role and the organization’s work, and a resume titled with your name (last name. first name. cover letter/resume). Only applications with cover letters will be considered complete applications. Information submitted through this secure site is kept confidential. Due to the large volume of applications, we are unable to give applicant updates by phone or direct email. 

**Applications for this position will be considered on a rolling basis until the post is filled.** 

LOCATION: New York City 

SALARY RANGE: $95,625 – $112,500

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